N IS FOR NERD
Explore why we find optimization potential everywhere
Poorly organized processes make us nervous, not only in business but also in everyday life.
For fun, let's take a look at a cliché. Do you think we have a lot of nerds working for us because we're a software company? The kind who sit in dark rooms under artificial light with pale faces and thick glasses, devouring pizza and programming software for days on end without sleep? If that’s your image of a nerd, we’re afraid we’ll have to disappoint you. We don't have any of those here.
All of our employees, whether they are software or product developers, customer service representatives, salespeople, marketers, designers, recruiters, office and facility managers, or cleaning specialists, are driven by one passion above all: optimizing complex processes.
And once you start thinking that way, certain questions never really leave you:
- How long should a flight wait for connecting passengers?
- Should you accept a delivery request or not?
- Where is the best place to store a container before it is needed again?
With our AI-based software, we help answer these questions every day.
The problem is that poorly organized processes make us nervous, even in everyday life. In this way, you could call us a little nerdy, and we are recognizable by our behavior.
You know you’re dealing with an INFORM colleague when
- the line at the supermarket gets too long and someone calculates how many checkout counters are needed to reach a 95 percent service level, that might be one of us.
- the croissants are sold out and a customer starts discussing demand planning with the bakery staff, that might be one of us.
- a patient in the emergency room asks for the logistics manager after a long wait, that might be one of us.
- someone reorganizes the breakfast buffet flow at a hotel using one-way traffic logic, that might definitely be one of us.
We even offered to help Santa Claus optimize his route planning. So far, no reply.
As optimization enthusiasts, we live by this motto:
The glass is neither half full nor half empty. It's simply twice as large as necessary.
N IS ALSO FOR
NEURONAL NETWORKS
We use neural networks and other tools to identify patterns in complex data and extract the exact information needed by our optimization systems. In the fresh produce sector, this allows us to make precise sales forecasts for products such as asparagus and apples, which have significant demand fluctuations. These forecasts provide the foundation for automated, optimized ordering decisions, creating tangible operational advantages in day-to-day business.
N IS ALSO NETWORKING
At first glance, networking seems to be about making connections and exchanging ideas. In reality, connections alone are not enough.
Modern business operations are rarely linear. Different departments work in parallel, often with their own systems and data. The real challenge is not connectivity, but creating a shared foundation for decision-making.
This is where INFORM comes in. Networking means connecting systems in a purposeful way, turning data into actionable insights and aligning decisions across the entire process chain. But it goes further. Networking also means collaboration across the supply chain, where all partners work from shared information, making planning more robust and reliable. It also describes the interaction between people and technology. Systems provide recommendations, while people remain in control—supported by transparent insights. And finally, networking is how we work ourselves: as interdisciplinary teams combining different perspectives to solve complex problems.
